Instant Articles

Get familiar with your new storytelling tools. Make your media come alive, and keep readers coming back for more

Introduction

Instant Articles Team
Yes, it’s true. Instant Articles open on mobile devices really quickly.
But that’s just the beginning of it. Instant Articles are buttery smooth and addictive. Once you’ve read a few, you’ll never want to go back.
The Facebook-native format is packed with innovative ways to tell deeply engaging, interactive stories. Thanks to the powerful, built-in media features and customizable typographic elements, Instant Articles gives you awesome new editorial tools to use while delivering a decidedly superior experience for your readers.
More than half of Instant Articles readers scroll 90% of the way through their articles, while, historically, 38% of web readers haven’t made it past the first line of other online media.
This article gives you a quick highlight tour of Instant Articles features and shows you how to make magic with the format. You’ll be happy to find that Instant Articles are not only delightful but surprisingly easy to create.

Photography

All photographs are interactive by default. When tapped an image will expand to fill the screen, then readers can tilt the phone back and forth to explore the margins.

Photograph Example

Tap this image to make it expand. Tilt the phone right and left and see what happens. tunart/Getty Images
To return to the article, tap the image again. The interactive mode works best with high-definition photos containing rich visual information. For low-resolution media, we recommend using the non-interactive setting so that it will remain in-line in the correct aspect ratio and your readers won’t tap into a mushy, pixelated experience.

Social Feedback

You can add native Facebook Likes and Comments buttons to images, giving readers extra opportunities to engage with individual elements in your stories. This feature currently works for photographs and videos.

Slideshow

You can also group collections of images into slideshows that scroll horizontally.

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This caption becomes visible once you enter the slideshow by tapping the first image.